WHY SHOULD WE CONDUCT A SURVEY OR FOCUS GROUP?
When you sponsor a survey or focus group you send a clear message to your customers that you have a genuine interest in their satisfaction and the health of your organization. Customer satisfaction should be the ultimate goal of your marketing strategy because satisfied customers represent the foundation of a successful and profitable business. A survey or focus group gives clients the ability to discover what customers like or dislike so they can better position their products/services to the actual needs of the marketplace. This process ultimately leads to improved customer satisfaction and retention when the recommendations from a survey or focus group are implemented. Additional benefits include increased market share, competitive intelligence and customer loyalty.