THE BENEFITS OF ONLINE SURVEYS
For decades survey research was limited to three basic forms of data collection; mail, telephone and face to face. Advancements in technology combined with the introduction of the Internet have changed the face of business including the marketing profession.
ARI has capitalized on this new medium by offering online surveys for clients who need quantitative information that’s delivered faster and less expensively. Data from online surveys is gathered and analyzed in days, not weeks, so decisions can be made quickly. Online surveys eliminate the costs associated with conventional survey methods, such as printing, postage and data entry. In addition to these key advantages, online surveys offer better response rates compared to questionnaires sent through the mail.
Applications for online research include: