GOVERNMENT AND NON-PROFIT
What services are the most important to our constituents?
How satisfied are our constituents with the association’s performance?
These are common research objectives for non-profit or public service organizations because they enable managers to rank services and measure satisfaction levels among their members. ARI projects provide actionable recommendations from these objectives so you can make the right decisions which enable you to allocate resources more efficiently and effectively. Marketing research is also an invaluable resource for strategic decisions leading to the improvement of public image and outreach efforts.
Click here to see a detailed example of how ARI used segmentation research to help the Alumni Association maximize their membership retention.