What if you could obtain a better understanding of how your competitors are meeting the wants and needs of each market segment? How is the market likely to respond to the products and services you are developing?
Your success at acquiring new customers, retaining and strengthening existing relationships and reducing attrition relies on a complex interplay of factors, both internal and external. How do your customers make decisions? What are the most important influences on their loyalty? What products will they want tomorrow? How does your organizational structure enhance or impede your ability to create value? ARI market research answers these questions for banks, credit unions and mortgage lenders so they can customize their financial products and services to the needs of the marketplace.
Click here to see a detailed example of how ARI used a customer satisfaction survey to identify performance differences for a bank with five branches.