Does your advertising reach the right people at the right time with the right message? How do you objectively evaluate an advertising campaign and why is this necessary? Marketing professionals frequently evaluate advertising to reduce risk and optimize the message content. ARI uses qualitative and quantitative techniques to test, monitor and measure your target audience’s opinions and perceptions. This feedback enables you to hone in on concepts and messages with the greatest potential and subsequently increase the performance of your advertising. Advertising is often a significant expense of the marketing budget, therefore it should be carefully evaluated before, during and after your campaign.
Click here to see a detailed example of how ARI used a survey to generate the marketing intelligence needed for a targeted advertising strategy for a consortium of ophthalmologists.