ABOUT ADVANTAGE RESEARCH
Advantage Research (ARI) is a consulting business specializing in market research. We help clients link their products, services, and advertising to the actual needs of the marketplace with insights from online surveys and focus groups.
ARI clarifies problems, investigates changes and reduces uncertainty with actionable marketing intelligence.
Ross Livingston, the principal of ARI, is an alumnus of Kansas State University with 14 years of professional work experience in publishing, marketing and sales management.
Ross developed Advantage Research around the universal axiom that the best decisions have one thing in common; accurate information. As a professional consultant Ross uses quantitative and qualitative research designs to help clients obtain a better understanding of their customers or the marketplace. Ross is adept in the utilization and interpretation of univariate and multivariate statistical analysis.
Ross's approach to marketing research is based on the adage that a well defined problem is half solved because this sets the direction for the entire project. Primary and/or secondary research is not recommended until the problem is clearly understood. Ross believes that it is wise to begin a marketing project by asking clients a series of simple but important questions. e.g. What do you need to know when the project is finished? This approach enables him to hone in on the actual problem or situation so he can develop customized solutions which are relevant to his clients' information needs. Consequently, clients frequently accept and implement his recommendations because they originate from the open-ended questions he uses to establish the research objectives for their projects.
The final result is better business decisions, which lead to sustained growth, reduced risk and optimal resource allocation.
WHY CONDUCT A SURVEY OR FOCUS GROUP?
WHY SHOULD WE USE ARI FOR OUR NEXT MARKETING RESEARCH PROJECT?
CUSTOM RESEARCH METHODOLOGY
FREQUENTLY ASKED QUESTIONS